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| A Note From The President |
| Book Review |
| Featured Website |
| How Did They Do That? |
| What can Ambeck Do For You |
| Formula For Success |
| Poem |
| Quotation(s) |
| Strategy Play |
| Quick Tips |
| Fun & Games |
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PO Box 19577
RPO Manulife Centre
Toronto, ON M4W 3T9
Canada
T: (416) 929-2882
www.ambeck.com
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http://www.lovemyseat.com/
Before you book your next trip, visit
Lovemyseat.com, where you'll find detailed seating plans for most
major airlines, so you can choose the best available seat for
you.
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Success
To laugh often and much;
to win the respect of intelligent people
and the affection of children;
to earn the appreciation of honest critics
and endure the betrayal of false friends;
to appreciate beauty; to find the best in others;
to leave the world a bit better,
whether by a healthy child,
a garden patch
or a redeemed social condition;
to know even one life has breathed easier
because you have lived.
This is to have succeeded.
Ralph Waldo Emerson - (1803-1882)
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If you were in Patricia Scarlett's situation, what
would you do differently?
Send us your thoughts: postmaster@ambeck.com
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Vacation time! if you're a resident of the United
States, visit www.travel.state.gov,
for Canada, http://www.dfait-maeci.gc.ca/travel/menu-en.asp
and The United Kingdom, www.fco.gov.uk
and choose travel advice. Lonely Planet, www.lonelyplanet.com
and Journeywoman, www.journeywoman.com
are two other useful websites.
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1. Two electronic clocks are plugged directly into
the wall socket. A surge of electricity flows through both clocks
and affects their time-keeping circuits. One clock now gains five
minutes each hour and the other clock loses five minutes each
hour. In how many hours will the clocks be exactly one hour apart?
2. I have a deck of cards from which some are missing. If I deal
them equally among nine people, I have two cards to spare. If
I deal them equally among four people, I have three cards to spare.
If I deal them among seven people, I have five cards to spare.
There are usually 52 cards in the deck, how many are missing?
Answers for last month's Fun & Games
1. Who is the god of love in Greek Mythology? Answer:
Eros
2. Where was actor Leslie Nielsen born? Answer: Regina, Saskatchewan,
Canada
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"Whatever you think about, and thank about,
come about." Dr. John F. Demartini
"It's easier to go down a hill than up it but the view is
much better at the top." Henry Ward Beecher
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please email us your request at postmaster@ambeck.com
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A Note From The President
Avil Beckford, President
A Note From The President
Usually I put a lot of thought into deciding which book I am
going to review for Ambeck Edge. This month, I decided to review
one book, but while I was putting the newsletter together I made
a snap decision to review Jonathan Livingston Seagull by
Richard Bach. I had a feeling that I should review this book instead.
Though this book is written simply, it has profound messages
and you cannot help but ask yourself questions. For example, what
would you do, if you were doing something, and deep in your heart
you knew that it was the right, but unpopular thing to do? Would
you walk away and conform? Or would you have the courage to continue?
This is a dilemma and I think each situation would be different.
Jonathan Livingston Seagull raised those questions and more
for me.
Until next time! Avil
P.S. Like this newsletter? Will customize
for medium-sized firms that want to distribute it to their staff.
Contact me at avil.beckford@ambeck.com
and let's talk!
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Book Review
Review of Jonathan Livingston Seagull, Richard
Bach
This is a fun book that causes you to pause and think, and the
good thing about it is you can read it in less than an hour. You
can also read it to your children, they'll love the images.
This book is about Jonathan Livingston Seagull, one of many seagulls
from the Breakfast Flock colony. The gulls dodged and fought for
food off fishing boats, except for Jonathan Livingston, who would
practice soaring into the sky, doing various manoeuvres not intended
for gulls. Jonathan would soar and then glide. Though he stalled
and fell many times, he picked himself up and practiced some more.
He learned from his mistakes and kept on "course correcting."
Bach writes, "For most gulls, it is not flying that matters,
but eating. For this gull, though, it was not eating that mattered,
but flight. More than anything, Jonathan Livingston Seagull loved
to fly." Jonathan's attitude made him unpopular, even his
parents were disappointed in him, but that didn't deter him. Jonathan
refused to conform. "His mother asked. "Why is it so
hard to be like the rest of the flock, Jon? Why can't you leave
low flying to the pelicans, the albatross? Why don't you eat?
Son, you're bone and feathers."
"I don't mind being bone and feathers, mom. I just want
to know what I can do in the air and what I can't, that's all.
I just want to know."
Though Jonathan failed many times, got discouraged and tried
to conform, the passion, fire in his belly, and the drive to be
better, forced him to try harder. Being a very introspective gull,
he would deconstruct to determine what he did and make improvements.
One day he went too far, so thought the Council Gathering who
summoned him to "Stand to Center for Shame." Jonathan
was banished from the colony.
All alone he kept on learning, "What he had hoped for the
Flock, he now gained for himself alone; he learned to fly, and
was not sorry for the price that he had paid. Jonathan Seagull
discovered that boredom and fear and anger are the reason that
a gull's life is so short, and with these gone from his thought,
he lived a long fine life indeed."
There is a Jonathan Livingston Seagull inside each of us, let's
release him today!
Five Great Ideas
- You are perfect and unlimited
- Never stop learning and practicing and striving to understand
more of the perfect invincible principle of all life
- Break the chains of your thought, and you break the chains
of your body too
- You have to practice and see the real person, the good in
every one, and to help them see it in themselves. That's love.
It's fun, when you get the knack of it
- Look with understanding, find out what you already know, and
you'll see the way to fly
July's Book List
Jonathan Livingston Seagull, Richard Bach
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How Did They Do That?
Interview with Patricia Scarlett, President, Scarlett
Media
Challenge: The main business challenge that I face, is
one faced by most small businesses, which is securing new business,
and figuring out the best strategy to do so. Do you advertise,
network, rely on word of mouth, or use a combination of the three?
If you're not careful, you can waste time and money networking
and advertising.
Resolution: In my business, as the budget for advertising
is modest, I try to secure publicity where possible. I developed
cartoons about the pitfalls of the television industry. I had
the idea to run the cartoons in Playback Magazine, a recognized
industry magazine. When the cartoons are published my company's
name is attached to it. I am hoping this will generate new business,
but if it doesn't that's okay because I already had the cartoons,
and the magazine is doing all the other work that's necessary.
Also, I am very strategic about networking, and have declined
many invitations and just focus on the events that are related
to my business with my target customers.
I would also like to talk about another way I secured new business.
I developed a course and presented it to a few educational institutions.
These institutions were very interested but did not have funds
set aside in the budgets to run the workshop in a consistent manner.
After growing increasingly frustrated with the long decision-making
process, I decided to offer the course myself out of my offices,
and I have been generating income from this new revenue stream.
If the institutions decide to offer my course, that's great,
if not, that's great as well because what I am doing right now
is working.
Lessons Learned
- When you have a dollar be careful how you spend it, because
when it's lost or not spent wisely, it's very difficult to recover
it
- When things are going well in your business, put aside some
of the funds to tide you over when there is a lull
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What Can Ambeck Do For You:
Ambeck Enterprise provides diverse business research and analysis
services to senior executives, through the relevant distillation
of diverse facts and data.
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Formula For Success
Patricia Scarlett, Scarlett Media
Tenacity! People often give up too quickly. If you're focused
and committed, you can weather any storm.
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