|A Note From The President |
|How Did They Do That?|
|What can Ambeck Do For You
|Formula For Success|
|Fun & Games|
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Are your product sales stagnant? Are
you looking for fresh product ideas to take the market by storm?
Why not give Fahrenheit 212 a try? Born to the advertising agency
Saatchi & Saatchi, Fahrenheit 212 uses a four-phased approach
- Immersion, Development, Evolution and Actualization - to product
"Another fresh new year is here . . .
Another year to live!
To banish worry, doubt, and fear,
To love and laugh and give!
This bright New Year is given me
To live each day with zest . . .
To daily grow and try to be
My highest and my best!
I have the opportunity
Once more to right some wrongs,
To pray for peace, to plant a tree,
And sing more joyful songs!"
William Arthur Ward
If you were in Tim Sanders' position, what would
you have done differently?
Send us your thoughts: firstname.lastname@example.org
Are you looking for an expert in a particular field?
A good place to start is with the association that covers that
field. You can check your public library for directories and encyclopaedias
1. Unscramble the following letters to form five words:
M I C S T Y, L O W L A, T I P F U L, N O V E M, T H E R A Y
2. Over a five-night period a bat targets and captures a total
of 100 fireflies. Each night the bat captures six more fireflies
than on the previous night. How many fireflies did the bat catch
Answers for last month's Fun & Games
The photograph is the CN Tower In Toronto, Ontario
Canada and I was standing under it when I took the picture.Congratulations
to Maureen Littlejohn who won the contest.
"It's not whether you get knocked down; it's
whether you get back up." Vince Lombardi
"Today, this hour, this minute is the day,
the hour, the minute for each of us to sense the fact that life
is good, with all its trials and troubles, and perhaps more interesting
because of them." Robert Updegraff
[You are] not truly successful unless the accomplishment
of [your] good intention also benefits those to who [you] have
a responsibility. Paramahansa Yogananda
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A Note From The President
Happy New Year! What do you resolve to do this year? What key
strategies do you have in place to set yourself up for success?
In the survey section of this month's Ambeck Edge is a University
of Washington study on New Year's Resolution, which includes strategies
to help you succeed. Persistence and commitment are integral to
doing what you resolve to do. You may make missteps on your journey
to accomplishing your resolutions, but it's important to recognize
that it's a process, so keep on trying. And, remember to always
celebrate your successes.
Tim Sander, former Chief Solutions Officer at Yahoo!, the author
of Love Is The Killer App and The Likeability Factor,
and this month's interviewee, shares his technique for integrating
his personal and professional life? "Admit it, you have one
life - partly at work and at home. Treat it as the same. Have
the same values for both. Turn off work when you are home, but
be available to home while at work. Only do things you are excited
about, throughout your life."
Make 2007 your best year yet. Until next time! Avil
P.S. Like this newsletter? Will customize
for medium-sized firms that want to distribute it to their staff.
Contact me at firstname.lastname@example.org
and let's talk!
Your Best Year Yet: Ten Questions For Making
The Next Twelve Months Your Most Successful Ever, Jinny S.
Most people do their plans for the year at the start of a new
year so I decided to review Your Best Year Yet by
Jinny Ditzler. According to Ditzler, Best Year Yet is "About
starting to believe in yourself again and becoming much tougher
in the face of life's biggest challenges. The approach helps you
to use your commonsense and intelligence in new ways to create
a happier life for yourself." To create your plan, you are
asked to answer the following 10 questions.
- What did I accomplish over the past 12 months?
- What were my biggest disappointments?
- What did I learn?
- How do I limit myself, and how can I stop?
- What are my personal values?
- What roles do I play in my life? (Father, wife, teacher, student,
writer, consultant and so on)
- Which role is my major focus for the next 12 months?
- What are my goals for the next year?
- What are my top 10 goals for the next year?
- How can I make sure that I achieve them?
It took me about three hours to answer the questions, and starting
off with acknowledging your accomplishments for the previous 12
months was very important for me because it made me realize that
I accomplished far more than I had given myself credit for, and
that made me feel really good.
I liked this book because it gives you simple tools to use, and
when you're done, you have a one-page plan. It's also packed with
many examples and you feel as if Ditzler is right there guiding
you. I recommend Your Best Year Yet.
Avil's note: Make sure that your top 10 goals include goals for
all areas of your life to achieve better balance. And, also make
sure that every week you take steps to achieving your 10 goals,
no matter how small. If you decide to follow this process, and
you'd like a template, which breaks your goals into the various
areas of your life, please email me and I will send you one.
January's Book List
Your Best Year Yet, Jinny S. Ditzler
New Year's Resolutions
According to a study based on 264 responses on New Year's resolutions
by the University of Washington:
- While the study focused on primary resolutions, most people
made several resolutions, with 67 percent making three or more
- Increasing the amount of exercise was the most common primary
resolution, being made by 37 percent, followed by increasing
the time devoted to study or work, 23 percent; increasing the
consumption of healthy food or decreasing the amount of unhealthy
food, 13 percent
- People made significantly more resolutions to start or increase
a behavior --222-- than to stop or decrease something -- 42
- Of the people who successfully achieved their top resolution,
only 40 percent of them did so on the first attempt. The rest
made multiple tries, with 17 percent finally succeeding after
more than six attempts
Key strategies to increase your success include:
- Have a strong initial commitment to make a change.
- Have coping strategies to deal with problems that will come
- Keep track of your progress. The more monitoring you do and
feedback you get, the better you will do
What to Avoid:
- Not thinking about making resolutions until the last minute.
- Reacting on New Year's Eve and making your resolutions based
on what's bothering you or is on your mind at that time.
- Framing your resolutions as absolutes by saying, "I will
never do X again."
Source: How to keep up with those New Year's resolutions, researchers
find commitment is the secret of success, December 23, 1997
How Did They Do That?
Challenge: Get sales staff to stop broadcasting power
point sales presentations and start having needs-discovery conversations.
When I was Chief Solutions Officer at Yahoo, I discovered that
advertising clients were getting frustrated with endless power
point presentations and programs that did not work. Getting back
to basics means talking to them and then building workable programs
based on client insight.
Solution: Ban power point presentations, except when requested
and restructure sales meetings to focus the first 50 percent on
fact finding and answering questions (about materials sent in
advance). Result? The cut and paste sales culture morphed into
a consultative one. When the market required a quick Return On
Investment on advertising in 2001, we were ready with programs
based on needs that converted -- and got renewed!
What Can Ambeck Do For You:
Ambeck Enterprise provides diverse business research and analysis
services to senior executives, through the relevant distillation
of diverse facts and data.
Formula for Success
Get smart about change in your business life. Make yourself emotionally
attractive to do business with. Find your success by promoting
growth in every colleague you come in contact with every week.
Measure yourself with weekly metrics with an eye on an annual
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